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Auburn Trader move into Journal is now complete

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Merger a smooth transition Trader staff report After some shifting and readjusting, The Auburn Trader is fully moved into the Auburn Journal. The two publications are now housed under one roof at the Journal’s Downtown Auburn location, 1030 High St. Publisher Todd Frantz said the sales floor is humming with representatives of both the Trader and Journal working hard to meet their customers’ needs. “Our sales team is quickly coming together into one cohesive unit. And most importantly we have had some very positive responses from the business community,” Frantz said. “Already, customers are starting to see increased results from their advertising by using a combination of the Journal and Trader. As with any transition, there are bugs to work out, but we are pleased with the way things have started out.” The Auburn Trader has covered the Auburn marketplace for nearly 30 years. It is now housed with the Journal, a six-day-a-week publication. Both Trader and Journal advertisers will be able to take advantage of the Trader’s continuing direct mail distribution which will cover the Journal’s non-subscribers as well as appearing in the pages of the daily newspaper to provide an efficient marketing buy for advertisers. The move consolidates the Trader staff into the Journal’s Downtown office location. Both will remain separate publications that reach different audiences. The merger does not impact the Foothills Marketplace, which will continue to be direct mailed to 29,000 Grass Valley addresses on a monthly basis. Frantz said by “coming together” with these two publications, advertisers will now be able to reach 98 percent of the market of the 95602 and 95603 Auburn zip codes with more than 27,000 copies of both products distributed each Thursday. “It is a strong start,” Frantz said. “We are excited about building on the momentum and continuing to help area businesses get the most bang for their for advertising dollars. Advertisers can now reach 98-percent of the Auburn zip codes with one very affordable and easy buy.” Jim Easterly, Gold Country Media general manager, added that The Trader is a “valuable advertising vehicle in the Gold Country market and will remain so in the future.” “We’re really happy to combine it as a total market piece in all of Auburn and our surrounding communities and we will be able to pass along the cost savings created by this merger to our customers,” Easterly said. The Trader will continue to publish advertising and classified information so its readers can stay up to date with the latest deals offered locally in the mail every Thursday. “As with any of our products, it will continue to evolve based on the needs of the Auburn market,” Frantz said. For more information, call the Journal at (530) 885-5656 or The Trader at (530) 888-7653 or visit the combined offices at 1030 High St.