Auburn vet’s program reaches out to others

‘Heart’s Desires’ aims to help participants find a path in life
By: Jenifer Gee Journal Editor
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An Auburn man is hoping to reach out to veterans to help them achieve their “heart’s desires.” George Coe has developed a program called “Achieving Your Heart’s Desires” that takes those who want to through the process of identifying what they want out of life. “It’s about really looking inward and identifying what’s really important to you in life, how you want to live your life and how you want to get there,” Coe said. “Most of us are programmed willly nilly. This is a chance to take control of your life.” Coe, a World War II veteran, is an engineer by training with 20 years of experience in the air and space business. He said he draws on his past experience of leadership and management training, combined with training he received through programs similar to “Achieving Your Heart’s Desires” to offer the program. Coe said he wants to offer the program free of charge to about 20 veterans “in acknowledgment of their service.” He said he does not plan to take the program on tour in the future. He has partnered with the city to use the Rose Room in city hall and Community 1st Bank to use their meeting room. He said veterans could possibly incur an $80 charge for materials, but that’s only if they do not complete the 12-chapter program. Coe said chapters could take anywhere from a week to an hour to finish, depending on the person and what pace they want to set. Auburn resident Casey Conway served four-and-a-half years as active duty in the U.S. Air Force. He is assisting Coe and said he wished a similar program had been available when he left the service. “It would’ve been nice to have something like this to help me find my direction,” Conway said. If you are a veteran interested in learning more about the program, email Coe at george@ coeassociates. com Reach Jenifer Gee at jeniferg@goldcountrymedia. com