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Children’s store recycles favorites

Loved Again boutique is mix of new and old
By: Gloria Young Journal Staff Writer
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A local mom who wanted to be able to bring her daughter to work has opened a consignment shop in North Auburn. Juliana Dent’s Loved Again Children’s Boutique has been up and running since early May. It offers a mix of clothing, shoes, toys, furniture, books, DVDs and maternity wear. “I like to shop at second-hand stores and I felt like Auburn could use one with more of an upscale (focus),” Dent said Monday. “(Customers) can still get a good deal but with a boutique feel. It has both resale and new items. You can still come in and get a birthday present.” New items include shoes, Melissa & Doug toys and Bumpkins waterproof bibs — “they’re almost like a plastic,” she said. There are also accessories made by stay-at-home moms such as crocheted booties and hats, and painted canvases. For a gift idea, she stocks diaper cakes. “They’re shaped as a wedding cake but made out of diapers,” Dent explained. Juliana and her husband, Kyle, began planning for the new business about six months ago. “We started buying items in lots from craigslist,” she said. “Friends have donated things. Then, once we opened, we got people bringing in their stuff. Everyone has so much that their kids don’t need anymore.” Customers who consign items get a 50 percent split of the proceeds, redeemable for merchandise. The Dents spent about six weeks getting the space ready to open. “We ripped out carpet and put in hardwood floors, painted and built the cabinets,” she said. “We added a lot of fixtures, too — bought used because we wanted to recycle.” Dent, who is originally from Brazil, moved to Auburn in 1995 when she was 16. She graduated from Placer High School two years later and became a U.S. citizen in 2004. “I still visit Brazil, but this is home now,” she said. Prior to opening the shop, she worked in the title and mortgage business. She also has some retail experience. “My mom had a boutique in a hotel in Brazil, and I worked there. And I worked for Macy’s a few years back, just for the summer,” she said. The new job suits her personality. “I like people and I like kids,” she said. “I really enjoy talking to people.” The store includes an area where children can play or watch a movie. Customer Christina Blummert, a Colfax resident, visits the store to shop for her two children. “First I bought some things. Then I brought in some of my daughters’ things,” she said. “(The store) is really cute. It’s very clean and not packed (with inventory). You can easily see things and look through the clothing. My younger daughter comes with me and she plays in the corner. She has a great time and usually doesn’t want to leave.” Auburn resident Kiley Harris, who has a young son, said she’s visited the store a couple of times a week since it opened. “It’s really clean and it smells really good. They’re really nice, the prices are good and stuff is good quality,” Harris said. “There’s a pretty good selection. I’ve been bringing (my son’s) stuff down and exchanging it for bigger sizes.” Reach Gloria Young at gloriay@goldcountrymedia.com. ---------- Loved Again Children’s Boutique Where: 4076 Grass Valley Highway, Dry Creek Center, North Auburn Hours: 10 a.m. to 4:30 p.m. Monday-Friday, 11 a.m. to 4 p.m. Saturday, closed Sunday Phone: (530) 887-5437