Clothing exchange broadens focus

New Town Center store specializing in juniors’ and women’s styles
By: Gloria Young,
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Cucamonga Clothing Exchange
Where: 362 Elm Ave., Auburn Town Center
Phone: (530) 823-5437
Hours: daily 10 a.m. to 6:30 p.m.
On the Web: cucamonga  


After eight years specializing in children’s clothing, Cucamonga Kids has become Cucamonga Clothing Exchange and it has moved to a new location in the Auburn Town Center.  
“We still have newborn to preteen (sizes),” co-owner Lesley Stern said. “But the emphasis is on juniors and women’s clothing and accessories — purses, scarves, shoes and belts.”
The inventory — a mix of old and new — comes from buying, selling and trading
“We buy outright. So when customers come in and bring in items, we look them over right away,” Stern said. “We offer 50 percent in trade for what we sell the item for, or we can issue a credit that they can use (in the store) up to a year later. Or they can get 35 percent of the selling price, in cash, right away.”
Clothing submitted for resell must be clean, in good condition and trendy.
“No holes or tears — and all of the buttons,” she said. “The items don’t have to be on hangers, but must be laundered.”
The store welcomes consignments of high end designer items.
“We have a lot of Coach purses, Betsy Johnson and Ralph Lauren,” she said. “For high-end items, (the consigner) must wait until the item sells (to receive cash or credit).”
In addition, there are toys and books.
Currently the focus is on winter clothing, including ski wear.
“We have lots of snowboarding pants, winter coats and hats,” Stern said.
For winter vacation travel, she carries non-seasonal items such as beach and cruise wear.
Customer Nadine Moody, who works nearby, visits the store often.
“I can bring my stuff there and get cash or store credit, which is usually what I end up doing,” she said. “(Lesley) gets some of my stuff and I get some of hers. I like all the stuff she carries there.”
Customer Stevie Treadway, who also works at a nearby salon, agrees and said she likes that the store recycles.
“It’s the one clothing store I frequent about twice a week,” she said.
The new store is comparable in size to the former Highway 49 location but configured differently.
“The floor space is actually bigger here,” Stern said. “We have a dressing room — a room we remodeled. We’re also building another dressing room.”
Stern is happy to be in the new location.
“The Town Center is just a perfect place to have a resell shop,” she said. “This is a very busy center and it has almost everything you can ask for here.”
In addition to Lesley and Bob Stern, the couple’s daughter, Rebecca Stern, and son, Jess Stern, also work in the business.
The name of the store comes from a place the Sterns used to live — Rancho Cucamonga.
“I always thought if I had a kids’ store, the name sounded good,” Lesley Stern said.
And she liked it so much, she decided to keep it for the new venture.
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