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Gold Rush Chevrolet dealership reinstated by General Motors

Auburn dealer could have new cars on lot by June
By: Andrew DiLuccia, Journal Motoring Editor
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After more than a year of appealing to General Motors to keep the doors open to the only GM dealership from Auburn to Grass Valley, Gold Rush Chevrolet has been given new life today. Steve Snyder, owner of Gold Rush Chevrolet/Subaru in Auburn announced Friday afternoon that GM has agreed to reinstate Gold Rush as a certified Chevy dealer. “All my life I’ve been working for Chevrolet, so I’m really excited,” Snyder said Friday by phone. It took a request for arbitration and three letters requesting reinstatement that finally got GM to agree to keeping Gold Rush’s doors open. “You know what’s interesting, is that a small dealer can actually win against a large corporation if you persevere long enough,” Snyder said. “We probably just wore them down.” Snyder said he received a letter in May of 2009 stating that the business would be shut down in October 2010, which stopped Gold Rush from receiving new Chevrolet products. Currently Gold Rush Chevrolet has no new-car inventory. Snyder said the dealership could be ordering new vehicles by as early as next week, and that new-car inventory should be showing up on the lot by June. Check back later at for more on this story.