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Jim Fallbeck was former Auburn Journal, Paradise Post publisher

Was part of partnership that established first Redding FM station
By: Gus Thomson, Journal Staff Writer
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AUBURN CA - The Auburn Journal’s publisher during the early 1990s, Jim Fallbeck has died at 66. Fallbeck, an Auburn-area resident since 1990, had relocated recently to Albany, Ore., to be closer to family members. His daughter, Brittany Lawrence, said her father died peacefully after battling a rare brain disease. Fallbeck moved to Auburn with his wife and two children in 1990. Over the next five years, he served as general manager of the Auburn Journal, and then publisher. After leaving the Journal, Fallbeck owned his own printing business in Auburn for many years. “He was a big family guy,” Lawrence said. “A great dad and a great husband.” James A. Fallbeck died April 9, at home, surrounded by family. He was born Oct. 5, 1945, in Fresno. After graduating from Pacific Union College in 1969 with a Bachelor of Arts degree in communications and journalism, Fallbeck was part of a partnership that started Redding’s first FM radio station. Fallbeck also returned to Pacific Union to serve for four years as director of college relations. Fallbeck’s newspaper career started with the Paradise Post in 1973. During a 17-year employment, he worked as editor, publisher and eventually became part owner. During his time at the Post, he helped transition it from a weekly to a thrice-weekly paper. He also helped establish what became at the time one of the largest commercial printing firms north of Sacramento. Fallbeck married Erika Loutzenheiser in 1982. As well as his wife and daughter, he is survived by a son, Ryan, and a grandchild. A celebration of his life will take place at 1 p.m. Saturday in Parkside Church of the Nazarene, 3885 Richardson Drive, in North Auburn. Among the organizations Fallbeck belonged to was the Gold Country Rotary. Auburn Mayor Keith Nesbitt said he joined the Gold Country Rotary club the year Fallbeck served as president. When Nesbitt’s wife died, Fallbeck was there at the service to read poetry written by her grieving husband. “He was concerned about people and a good Christian man,” Nesbitt recalled. “And he had a great speaking voice. One of my wife’s last wishes was that poetry I’d written to her be read at the service and he read the poetry.” Fallbeck was also an early board member with the Auburn Boys and Girls Club. He served on the board at Auburn Parkside Church of the Nazarene for 10 years. And he was on the board of directors for both the Paradise and Auburn chambers of commerce.