Management shifts gears at Magnussen’s

Auburn Toyota team assumes reins of Dodge Chrysler Jeep
By: Andrew DiLuccia, Journal Motoring Editor
-A +A

In an effort to enhance customer service and facility operations, the long-time management team of Magnussen’s Auburn Toyota has taken over its sister store, Magnussen’s Dodge Chrysler Jeep.

On March 31, Tony Toohey, general manager, and David Harrison, general sales manager of Magnussen’s Auburn Toyota assumed operations of Dodge Chrysler Jeep as part of the dealership chain’s consolidation process.

“It made sense from an internal standpoint to the Magnussen group,” said Toohey, who along with Harrison will carry the same title at both stores. “This is definitely a national trend.”

Also splitting time between the Toyota and Dodge franchises will be Toyota service manager Lee Rafferty, business manager Tanya Vargas and website manager Erin Gallawa.

According to Toohey, the consolidation of the management team was done in an effort to bring some of the successful management tools and practices used at the Auburn Toyota franchise and plug them into the Dodge Chrysler Jeep store, thus giving the two Magnussen dealerships a uniform management model.

“The first three weeks have been a great learning experience, and very productive,” Toohey said. “We’re expecting a really strong spring and summer selling season.”

Along with the staff changes, some physical ones have also taken place at the Dodge Chrysler Jeep dealership, including new paint and carpet.

“I’ve been at the Toyota store for 22 years, Tony’s been there 19 years … we’re all starting here (at the Dodge Chrysler Jeep store) at the same time and we’re all jumping in together,” Harrison said. “It’s fun to kind of start over and apply those same principles (from Magnussen’s Auburn Toyota) with different people.”

And increasing customer satisfaction and service is the top principle.

“In terms of customer treatment we refer back to the high standards we give to Toyota customers,” Toohey said. “We want to give that same experience to our customers here.”

Andrew DiLuccia can be reached at