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McCaulou’s Auburn opening draws hundreds of locals

Some shoppers say the store offers nostalgia
By: Bridget Jones, Journal Staff Writer
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Local residents shared excitement and nostalgia as McCaulou’s opened its doors in the Auburn Town Center off Elm Avenue Wednesday. The soft opening began at 11 a.m. Wednesday, and by 12:15 p.m. the new department store had already seen hundreds of customers, according to staff. David McCaulou, president of McCaulou’s Inc., based in the Bay Area, said the company plans to hold a grand opening for the store as well, and although there is no scheduled date yet, it plans to advertise the event in the Journal. Wednesday morning McCaulou, who was at the store greeting customers, said he had already received a lot of feedback about the store. “It’s kind of overwhelming,” McCaulou said. “(We have had) nothing but positive, enthusiastic input from people.” Auburn resident Jerry Rose was shopping with his wife, Keri, Wednesday morning and said the store’s staff seemed “totally friendly” and that he liked the selection of items. “It just seems like they have high quality stuff,” Rose said. “We had no idea they were opening today, but the lady at the candy shop said they were opening. It seemed like Auburn was due.” Loomis resident Jana Maggert, an Auburn realtor, said she had been looking forward to the store opening and was enjoying the atmosphere Wednesday. “We were dying for the store to open,” Maggert said. “We needed somewhere else to shop. We are excited about it. There is a good selection here. (The staff) has been very helpful today. Ladies of Auburn were going crazy. They were waiting for this store to open.” Maggert said she thinks the store is going to generate business for the city, especially the Auburn Town Center. A walk through the store showed a variety of departments including shoes, purses, misses, kids clothes and toys, men’s and boys, jewelry and more. Foresthill resident Kevin Ingalls, who was also perusing McCaulou’s Wednesday, said the department store reminds him of his childhood. “I’m from the Bay Area, and McCaulou’s was one of the main stores in Orinda where I grew up, so it’s nice to see them here,” Ingalls said. “It kind of brings back memories from growing up. It’s a lot bigger store than when they were down in Orinda. I’m sure I’ll find what I need and be back.” Colfax resident Clelis Martin said she appreciates not having to drive as far to do her shopping. “I think it’s great,” Martin said. “We missed Gottschalks, so it’s nice to have some place to shop without going to Roseville.” McCaulou’s merchandise also included items like backpacks, cards and an assortment of baseball caps. To celebrate its new home, one rack included a selection of fleece Capri pants with the word “Auburn” designed onto the leg. Lincoln resident Bettie McCarrel said McCaulou’s also brings back special memories, and she was glad to be able to attend the opening in Auburn with her husband, Bill. “I will just say it was just like coming home,” McCarrel said. “I was at the Lafayette store, the original store that was opened by the McCaulous, when we didn’t have anything like that in Lafayette. I just insisted on coming up here on the opening day. I want to tell all my friends (in Lincoln) to get their buns up here.” Reach Bridget Jones at bridgetj@goldcountrymedia.com