New Downtown hair salon specializes in personalized styles

By: Gloria Young, Journal Staff Writer
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By Gloria Young Journal Staff Writer When longtime hairstylist Mary Consola Rogers decided to open her own salon, she wanted a combination of professionalism and comfort. “I hoped that the minute people walked in the door, they would feel relaxed,” she said in an e-mail. She and her husband, Bob Rogers, spent a couple of years thinking and planning before they found just the right location — the former J. Randall Smith art studio on High Street in Downtown Auburn. “The next day I drove by and said ‘this is it,’” Consola Rogers said recently. They put a lot of work into converting the space. “We repainted everything,” she said. “The original hardwood floors are still there. The reception room is one of the former art galleries. One of bedrooms has the shampoo bowls and dryers. The other bedroom at the far end of the building is the nail area.” For the décor, Consola Rogers chose “comforting colors” — beiges, blues and browns. The final touch was the music — Bob Rogers spent three months downloading tunes on an iPod. “We have songs from the 1940s to the present,” Consola Rogers said. “(The selections are) very calming but upbeat.” She opened the salon in mid-May and is planning a grand opening Wednesday, June 17, featuring refreshments, music and door prizes. The members of Salon Nuriche include two other stylists — Lindsey Lemma and Katlin Beauchamp — and two manicurists — Leslie Flannery and Dyan McMiller. McMiller also does reflexology. There are plans to add three more stylists. “I have a pedicure spa with copper bowls and massage chairs,” Consola Rogers said. “The bowls are plumbed, but there are no jets, so there is no chance of fungus growing.” The salon also offers acrylic nails. Consola Rogers has been doing hair for more than 30 years. “I got out of high school a year early to be a hairdresser,” she said. “I knew I was going to be doing this since eighth grade.” Her specialties are hair cutting and color. “I started out with Paul Mitchell and worked in Redken, New York City’s Bumble & Bumble and Sassoon San Francisco,” she said. She keeps up with the latest developments in the industry through education. “I do at least two classes a year or more,” she said. “I try to do one in New York or San Francisco.” Her personal focus is creating hairstyles that go best with a client’s face shape. “It really is amazing how people in their 50s or 60s will say no one has ever done that for them,” she said. “It is incredible what it does.” Client Christine Davis has been going to Consola Rogers for four years. “Not only is Mary perfectly capable in hairstyling, but she’s also one fine colorist as well,” Davis said in an e-mail. “She keeps up on trends, ongoing schooling and is an expert in all manner of hair and beauty products.” Client Christine Spurrell of Auburn was in the salon Tuesday. “She listens to what I want and gives a great scalp massage,” she said about Consola Rogers. “She’s a lot of fun and keeps up to date on style techniques.” For Consola Rogers, being a hairdresser brings some special benefits. “I love creating,” she said. “But I think the biggest thing is I love people. I love my clients. I love talking to people. I love having them walk out feeling a lot better than they did when they walked in.” Haircut and blow-dry runs from $40 to $55. Color and highlights are $50 to $100. The Journal’s Gloria Young can be reached at or comment at