New publisher takes the helm at Auburn Journal

Frantz a 20-plus-year veteran of newspaper industry
By: Jenifer Gee Journal News Editor
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A new publisher will lead the Auburn Journal and Colfax Record. Bill Brehm Jr., President of Brehm Communications, Inc., announced Tuesday that Todd Frantz was appointed to the publisher post of the daily and weekly publications. Frantz, 47, brings more than 20 years of experience in the newspaper industry to the Journal, which Bill Brehm Sr., chairman of BCI, purchased in 1965. He recently worked as the publisher/sales director/editor of the Fort Bend Herald in Rosenberg, Texas. Frantz’s previous experience also includes serving as the director of advertising sales at the San Angelo Standard-Times in San Angelo, Texas and as the retail advertising director of the Victoria Advocate in Victoria, Texas. That experience combined with other skills made him the top choice out of a large pool of applications for the position, Brehm said. “We picked Todd not only for his overall newspaper experience, but also because of his skills in advertising, sales and his overall leadership skills,” Brehm said. Brehm added that he believes Frantz will be a positive addition to the Auburn community and to the Journal’s staff. “The Auburn Journal has an experienced group of department heads and leaders and Todd will be a good fit,” Brehm said. Frantz, who originally hails from Illinois, said he and his family immediately loved the Auburn area when they came for an initial visit. It was one of the reasons he ultimately decided to make the move to California. “This is just a great opportunity,” Frantz said. “I felt that BCI was a great company. I was looking for a great company in a great location that had opportunity and this kind of married all those together.” Frantz and his family are currently staying in Roseville while they search for a home to rent in the Auburn area. Frantz said his focus is to serve the needs of readers and businesses in the community. “My philosophy is to be a true community newspaper,” Frantz said. “We want to give the community a platform to find information about what’s going on and an opportunity to participate in the newspaper.” Despite changing times and a recession that has hit many industries hard, Frantz said he believes in the importance of the information business, especially in tight-knit communities. He added that many larger, metropolitan newspapers may report on some area news but not in the same way as a local newspaper. “They’re not at the grassroots level of the community like we are,” Frantz said. “People want to know and see what people in their community are doing.” Frantz said the format of news may change with technology but readers will still have a desire to read local news. He added that it’s one reason why he’s stayed in the industry for so long. “It’s a critical part of a community,” Frantz said. “That’s why I’ve stayed in this business because I have a strong belief and passion for it. I really can’t imagine doing something different.” The Auburn Journal, a 10,000-circulation newspaper that publishes six days a week, leads a cluster of eight publications within Gold Country Media. Other publications include the Colfax Record, the Roseville Press-Tribune, The Placer Herald, the Lincoln News Messenger, The Loomis News, the Folsom and El Dorado Hills Telegraphs and the Granite Bay View. The Auburn Trader, Foothill Marketplace and Gold Country Printing are also a part of the same group. The Auburn Journal website averages 735,000 page views a month and Gold Country Media publications combined average roughly 1.6 million page views a month. Reach Jenifer Gee at ----------- Get to know Todd Frantz Family life: He and wife Mafer have been married for eight years. They have a 6-year-old daughter, Isabella. Hobbies: Reading, fishing and spending time with his family Pets: A 1-year-old Boston Terrier named Max and a 3-year-old cat named Rain A long haul: Frantz and his family logged 30 hours on the road making the move from Sugar Land, Texas to Auburn. They drove through Texas, New Mexico and across Arizona before making their way up California. Favorite music: “I have a pretty eclectic taste in music. I grew up with classic rock.” Frantz said he likes almost everything from reggae to jazz music as well. Life of an artist: Frantz’s wife, Mafer, originally hails from Bogotá, Columbia and is a fiber artist. “She was part of a showing at the capitol building in Austin,” Frantz said. ----------