Friday Aug 01 2008
OTD Cyclesports puts wheels on family-fun
By: Gloria Young, Journal Staff Writer
Rising gas prices are having a positive effect in some areas of the economy, including at OTD Cyclesports of Auburn, which recently moved to a larger location on Dry Creek Road from Highway 49 and Palm Avenue. “Since gas prices started escalating, we’ve seen our sales rise accordingly,” marketing coordinator Melodie Cooper said this week. “It’s not because of gas prices directly, but because people are staying home more so they are buying more home-based products and using the recreational things we have in the Auburn area.” At the same time, would-be commuters are eyeing scooters and street bikes. “We’ve sold quite a few scooters,” Cooper said. “Scooters get anywhere from 60 to 90 miles to a gallon.” OTD Cyclesports of Auburn is part of an eight-dealership company and offers Kawasaki, Suzuki, Honda, Yamaha and Polaris products. It carries motorcycles and all types of all-terrain vehicles — and it has a lot of them. “We probably have close to 500 vehicles on the floor right now, and more than 500 in a warehouse in Yuba City,” Cooper said. “We can basically get (customers) whatever they want. Not only do we have our inventory, we have the other seven dealerships to draw from.” For regional manager Dan Lebson, who has been with OTD Cyclesports for seven years, Auburn was a natural expansion choice for the company. “It’s because Auburn represents this particular area,” Lebson said. “People are very active, the countryside is beautiful, people like to ride. When you have this environment, you’re bound to find a lot of people taking advantage of that.” The 20,100-square-foot showroom is one-stop family shopping. From dirt bikes equipped with training wheels and small pink-and-white quads to Honda Gold Wing street bikes — described by Cooper as a luxury car on two wheels — there’s something for everyone. “We’ve actually had families come in and add quads or dirt bikes for kids,” Cooper said. “Then they’ll come in later and sell the quads and move up as the kids grow older. As they get bigger and better, they move them up in size on bikes.” And if customers don’t find exactly what they want, there’s always tomorrow. “The ’09 product is coming in now,” Lebson said. “What we have changes daily.” Customer Larry Medeiros from Cameron Park was in the store Tuesday to purchase a Yamaha Grizzly 700 ATV. He decided to make his purchase in Auburn “because you can’t beat the price,” he said. “The price for an ’08 (here) is less than I paid for the same machine in 2004,” he said. “They’re Internet friendly. You do it on the Internet and you’re done — no haggling.” For Medeiros, ATVs are a family affair. “I get them for my sons,” he said. “We have three Grizzlys now. (We take them) all over the Sierra, camping and things like that.” The shop also includes service, parts and accessories. That includes safety gear. “We promote safety and being equipped with the right clothes and helmets,” Cooper said. “No matter the age, we stress safety.” There are a few used bikes available and the shop will accept trade-ins. Everything is priced as “OTD” — out the door — which includes tax, license. OTD Cyclesports is a major sponsor of Fast Fridays motorcycle speedway racing held weekly at the Gold Country Fairgrounds in Auburn, Cooper said. “We sell the bikes they ride,” Cooper said. “We have a booth there. People can come down and check out the vehicles. We always have a different selection of vehicles every Friday night down there.” The Journal’s Gloria Young can be reached at gloriay@goldcountrymedia.-com or comment at Auburnjournal.com.