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Our View: Eyes of cycling world will turn to Auburn

Our View
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Auburn has a chance to showcase itself to the world, raise needed cash for the city, county and local businesses and have some fun at the same time. The Amgen Tour of California bike race, the most prestigious cycling event outside Europe and the Tour de France, pedals through Auburn May 17. This year for the first time Auburn is a host city, meaning that the third stage will start in Downtown Auburn. Even if you’re not yet a cycling fan, cities across the state and throughout our nation are looking for ways to promote themselves, to attract tourists and tourist dollars. Auburn has a unique opportunity, thanks to its scenic location and the hard work of a small-but-growing group of volunteers. What’s also super cool about Amgen’s Auburn start is that we can also show off our newly completed phase 1 of the Streetscape project. The corner of High Street and Lincoln Way and the newly remodeled State Theater are attractions of which the entire community can be proud. With the state putting future redevelopment monies in jeopardy, Auburn residents should be proud the City Council and city staff have made some major beautification accomplishments already. Mayor Bill Kirby told the Journal this week that the 2011 Amgen bike race will generate between $1 million and $3 million in revenue for the city of Auburn. That’s great news. Auburn is in a recreation paradise. Whether as the front door to the gorgeous American River canyon, or the halfway point between the Bay Area and pristine Lake Tahoe, healthy outdoor living is our most precious asset. Local leaders are rightfully marketing the best we have to offer. Businesses should consider sponsoring the Auburn Amgen stage. Residents who can should volunteer. And those who are able should get on a bicycle and join in on the healthy recreation our Sierra foothills freely offer. And everyone else who’s should make plans to watch the Amgen bike race parade through Auburn May 17. The eyes of the cycling world will be focusing on Auburn. Let’s give them something very positive to see. Auburn’s State 3 start should be a joyous reflection of who we are and where we are pedaling …