Shoppers rush for Black Friday bargains

Auburn's Best Buy doing well
By: Bruce Warren Journal Staff Writer
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Black Friday shopping fared well for at least two Auburn stores that had hundreds lined up outside for special sales. “We had about 400 people here at 5 a.m.,” said Vicki Derrick, general manager at the Best Buy off Bell Road. Gottschalks in the Auburn Town Center off Elm Avenue had an early line of customers, too, according to store manager Darleen Sibley. “There was a line at 5 a.m.,” Sibley said. “We had a good response. We sold a lot of merchandise, toys and electronics. And of course our doorbusters were sold out by 10 a.m.” Some of the Gottschalks sold-out specials were pet beds, slow cookers and candles. Margy Grebe of Auburn did not make the ultra early-store opening, but stood in line inside later Friday morning to purchase a hand blender. “I saved 10 percent with this coupon,” Grebe said. “I always use coupons if I can.” Using coupons are just one way that shoppers are saving money. Some families, such as the Grebes, are drawing names rather than buying gifts for each family member. Debra Johnson and her daughter Erika were both at Gottschalks to get in on the bargains. “I bought a whole bunch of pants and shirts,” Erika Johnson said. “I’m using the coupons with my mom. I got 50 percent off on a couple of things.” Over at Best Buy, laptops and televisions were two of the main attractions during Friday sales. “Our primary sellers were our laptops and a couple of great deals on some flat-panel TVs and gaming systems,” Derrick said. “We’re continuing some great offers through the rest of the season.” When asked what departments saw the most action Friday, Derrick did not hesitate. “Our customers very much identify with our home theater and our media and gaming departments,” Derrick said. “The ads are very competitive and we match our competition.” Derrick just beamed when she talked about the support that the recently opened Best Buy has received from the Auburn community. “We are very fortunate to be a community-oriented store,” she said. In the flat-screen department, Aaron Johnson of Auburn was looking for a television for his personal training business in Folsom. “I’m looking for a 32- to 40-inch wall screen,” Johnson said. “I just opened a line of credit. They have a good credit offer for zero percent off for 18 months.” The credit deal is what attracted Johnson to Auburn’s Best Buy. Jeremy Seims of Weimar found some great bargains in Best Buy’s media department. He eagerly searched through DVD videos for $9.99. “They were originally $33.99,” Seims said. “If I could get them all I would.”