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Skin-care specialist opens salon and spa in Old Town

Ti Amo also offers nail, massage and hair styling palette
By: Gloria Young, Journal Staff Writer
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When skin care specialist Lynne Madonna decided to open a spa in Auburn, she wanted to create an oasis for her clients. “Everyone who walks through the door says it feels like a destination,” she said this week about her Ti Amo Salon & Spa that opened Aug. 4 in Old Town. “I really like to focus on a peaceful, wellness environment. It’s not a fast place.” Madonna provides facials, body wraps, face and body waxing and is also a makeup artist. “I take a very holistic and natural approach to skin care,” she said. She brings 15 years of experience to the business, much of it as owner of Into Skin salon in Nevada City. Ti Amo’s staff includes four hair stylists — Callie Clifford, Shanti Span, Andrea Scott and Melissa Jensen — manicurist Jori Lynne Devlin and makeup artist Emily Springer. In addition, Madonna plans to bring on one or two massage therapists. “We’re going to specialize in full spa days, weddings, proms and special events,” she said. At the same time, she emphasizes that the salon’s services are for everyone — women, men and teens. “Ti Amo means ‘I love you’ in Italian,” she said. “We’re very family oriented. We’re very passionate about what we do.” The Maple Street building housing the business already had a lot of great features when Madonna took it over, but she has added her own personal touches. “I’m a collector of art from local artists,” she said. “So I’m featuring art I’ve collected. I’d love to bring in some other local artists and I want to be part of the Art Walk.” She also repainted and redecorated, put in a shampoo bowl room and created a pedicure station. She’s currently working on a boutique area that will offer everything from skin and hair care cosmetics to unique gifts and chocolates. It should be open within the next month, she said. The salon’s grand opening will be celebrated Oct. 23. It will feature the head educator from Yonka skin care line who will do complementary skin analyses and representatives from Jane Iredale and hair care line Enjoy. “We’re going to be kicking off holiday looks,” Madonna said. There will also be hairstyle, massage and manicure consultations, as well as refreshments and drawings for prizes. The salon welcomes walk-ins in addition to appointments. And many of Madonna’s long-time clients are finding their way to the new shop. Meadow Vista resident Sue Tidball has relied on Madonna for skin care for about a year. “It really has worked wonderfully,” she said. “(Madonna) stood out because of her professionalism and knowledge. She tells you what she thinks, but doesn’t push things on you. She’s very gentle and thorough.” Tidball, who previously drove to Nevada City for appointments, is pleased about the move to Auburn. “I like the location because I love being in Old Town,” she said. “If I want to do something afterwards, I’m there.” Grass Valley resident Pamela Yazell has been a client for seven years. “This was exactly the kind of experience I was looking for,” Yazell said about Madonna. “She doesn’t push products on you. She really looks at each individual’s skin and what they need — if it is too dry, too oily or whatever.“ Denise Pasetta, who lives in Grass Valley, has been a client for 13 years. “I used to be one of those no-makeup, no-moisturizer (types),” she said. “What I love about Lynne is that over the years, she has ever so gently upgraded me. So I now get detox and facials and I even buy products. It’s been quite the evolution. If I can have a massage or a facial, I’d rather have a facial for the relaxation component.” Gloria Young can be reached at gloriay@goldcountrymedia.com. ---------- Ti Amo Salon & Spa Where: 215 Maple St., Old Town Auburn Phone: (530) 885-5323 Hours: 9 a.m. to 5 p.m. Monday-Saturday (walk-ins welcome or by appointment)