World Pub offering globe's worth of beer

By: Loryll Nicolaisen, Journal staff writer
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Eric Nordby believes life is too short to drink bad beer. He also thinks there are a quite a few quality brews out there that people might not know about, but should, and he’s set out to educate beer drinkers, one bottle or pint at a time, starting in Auburn. “People know a lot about their wines, but I would say 75 percent of people still don’t know about beer,” Nordby said. Nordby recently opened World Pub near the corner of Highway 49 and Bell Road on the north side of Auburn. World Pub, with a slogan of “A beer fest every day,” currently features more than 80 beers from around the world, with 24 of those brews available on tap. Nordby’s goal is to feature 100 different beers at a time, between bottles and draft. “The inventory was definitely based on beers I love and want to share with people,” he said. Beer is in Nordby’s blood — his parents and grandparents are home-brewers, and he previously worked as a beer broker. “I would travel all over the West Coast, going into bar after bar,” Nordby recalled. “I got so sick of going into places and not seeing passion from the owners.” Nordby opened World Pub hoping to target those in the community who know their Belgian whites from their Irish reds. “In every community, there’s a group of people who have a passion for beer,” he said. Nordby’s goal is to open additional World Pubs in other communities — Davis, Chico, and North Lake Tahoe are potential future markets, he said. Nordby is excited to provide customers with “well-constructed beers” in a relaxed, welcoming environment. If World Pub doesn’t have something a customer asks for, the goal is to pair that visitor with something in a similar style, but better, something they might not try otherwise. “I think there’s enough people here who are into beers and want something they can’t try somewhere else,” he said. “That’s what we try to do is educate people. Hopefully every week we turn five Blue Moon drinkers into (Lost Coast Brewery) Great White drinkers, and then you’re supporting a mom-and-pop brewery.” Draft pints go for $4.25, but World Pub also offers a $3 daily pint, and $2.50 pints between 6 and 10 p.m. Tuesdays. Fans of Dennis Leary’s “Rescue Me” are welcome to come by and watch weekly episodes while sipping $2 pints during the show. Brian Ford, Auburn Alehouse brewmaster, said Auburn has many bars and restaurants pouring great beers, and he’s pleased to have another spot to visit. “I think the good thing is, Eric knows what he’s doing,” Ford said. “Places like this are good for us because he knows what he’s doing. For anyone who’s a beer enthusiast, it’s a great addition.” The Journal’s Loryll Nicolaisen can be reached at _________ World Pub Where: 3021 Highway 49 (at Bell Road), Auburn Hours: noon to midnight Monday-Thursday; noon to 2 a.m. Friday-Saturday, 10 a.m. to 11 p.m. Sunday Phone:(530) 392-3603