channel 3

Media Life: KCRA to highlight Placer’s Sochi Olympics presence

Sacramento’s KCRA Channel 3 will be the center of the Olympic world for Auburn TV viewers starting Feb. 6, when the 22nd Winter Games storms onto the small screen and creates ...

KCRA TV warns of DirecTV blockout

It’s not at the “I want my Channel 3” stage yet but Sacramento’s KCRA TV station is warning that some viewers may be left in the dark Jan. 1. KCRA’s parent company Hea ...

Media Life: TV Olympics, Auburn festivals, Newcastle celebrity sightings and channel changes

The Winter Olympics were big in this area, with plenty of local Sierra Nevada heroes coming from the Tahoe region. KCRA 3 took advantage of the Feb. 12 to 28 excitement to post som ...

High-def anxiety: Digital switch could leave some Auburn viewers behind

Nearly everyone owns a TV. But many TV owners are unprepared for a change taking place in less than a year that could throw their prime time into personal turmoil. KCRA TV's Gene ...