Endurance Capital of the World

Auburn about endurance

As a 64-and-a-half year old myself, I was interested to read your article on the aging of Auburn (Journal, May 29) I guess this adds a new layer to our claim to be the “Endurance ...

Save LED billboard for Las Vegas

The Auburn City Council wants to do what — erect a $60,000 LED billboard, with its garish blues, oranges, yellows and greens flashing on and off with those annoying CNN-type scro ...

Amgen not a magic bullet

Auburn Mayor Dr. Bill Kirby has twice been quoted in this newspaper saying Amgen “will generate between $1 million and $3 million in revenue for the city of Auburn.” I’m ju ...

These athletes are world-class

I want to say thank you for the article you did on Michael O’Rourke (Journal, Feb. 2). He certainly deserves some recognition in our community. He and his wife, Suzanne, own ...

Our View: Auburn must get real to win business

The city of Auburn is taking small steps to improve the shopping experience in Downtown and Old Town. The million-dollar Streetscape revitalization effort is worthwhile and a ste ...

Our View: Cruise Nite deserves a little rev

The Auburn City Council, Chamber of Commerce, Old Town and Downtown business associations are rightfully working hard to market Auburn. And it’s working. A beautiful Downtown ...

Amgen Tour should pedal Auburn’s way

Come May, cycling’s biggest names will pedal out of Nevada City in the first stage of the 2010 Amgen Tour of California. Auburn should be included in the race. The greater Aubur ...

Public outcry tables square name change

The Auburn Urban Development Commission will hold off on plans for Auburn’s Central Square after close to 50 residents showed up to a public meeting Monday night to share their d ...

‘Endurance’ moniker is so parochial

Could we please stop all this silliness about the so-called, “Endurance Capital of the World.” The inflated title may be acceptable if rectified perhaps to, “Auburn, the En ...

Open the door, invite community in on plaza theme

On paper and in person, Auburn’s Streetscape project appears to be an impressive blend of vision, creativity and public accounting cooking in summer’s triple-digit heat. Movin ...