Think Auburn First

High gas prices a boom for biz?

Are gas prices a boom for Think Auburn First — a bust for Auburn Wal-Mart haters? “Shop Rollback savings on everyday low prices for the items you need” — except local gas a ...

Shop local can mean good deal

A recent experience has made me a believer in “Think Auburn First.” I was looking for a good used first car for my daughter. After looking around Roseville and not finding anyt ...

Thanks to all who supported Measure A

In this wonderful free country, we have the choice to either sit on the couch and whine or stand tall and try to improve things. I want to thank the members of the Auburn City Cou ...

New car repair shop has eco-friendly focus

Two lifelong Auburn residents have parlayed their love for automobiles into a business. Wayne Trimble and Rick Wallen opened Auburn Auto Doctors in September. Wallen provides the t ...

Auburn gets glowing

Black Friday may have seen thousands flock to stores, willing to fight tooth and nail for that good deal, but Auburn residents know the Christmas season doesn’t officially start ...

Black Friday deal seekers strategize savings

Fueled by a hunger to pay bottom dollar — and Starbucks coffee — Leslie Griffith and her family set out in the dark each Black Friday to hunt down the season’s best deals. ...

Locals’ generosity made it happen

This is in response to Kristine Coman Nelson’s letter in Thursday’s paper. Dear Ms. Coman Nelson: I just read your scathing letter and am disappointed that you are not more app ...

Think Auburn First caters to folks who like a good sale

The third annual Think Auburn First Week continues through Friday with a bevy of local shops offering products and services at huge discounts. The week-long sale showcases the uniq ...

Merchants invited to decorate shop windows with an eye to Tuesday’s big cycling event

As Auburn prepares to welcome cycling enthusiasts for the Amgen Tour of California Stage 3 Tuesday, there’s a role for everyone. For businesses, there’s a storefront-decoratin ...

Ease your nerves and shop local

I have a solution for Mike Fredy’s miserable shopping expedition to Roseville the other evening (Reader Input, Dec. 22): “Think Auburn First!”  Shopping locally, when you c ...