tourism

Auburn puts welcome mat out for summer tourist season

A frothy economy – and, with it, the promise of a buoyant summer tourism season -- is moving into high gear, with Auburn poised to catch a share of some pent-up wanderlust am ...

Auburn puts out welcome mat for summer tourism

A frothy economy – and, with it, the promise of a buoyant summer tourism season — is moving into high gear, with Auburn poised to catch a share of some pent-up wanderlu ...

Leisure and hospitality leads Placer County region job growth

  Leisure and hospitality industry jobs took an expected drop in October with the end of the summer tourism season but growth in that sector in the Placer County region is st ...

Chinese tourism delegates see potential in Auburn

Whatever Mike Holmes said about Auburn when he was in Beijing must have been compelling, as the Auburn city councilman hosted a small delegation of Chinese tourism industry associa ...

Could Auburn have Chinese sister city?

  After embarking on a two-week, seven-city tour of China, City Councilman Mike Holmes returned to Auburn ready to explore some possibilities. Could a sister city partnershi ...

Our View: Businesses need to unify on tourism plan

A group of Auburn leaders and business owners are on the right track when it comes to wanting to promote the city as a tourist destination – especially to a growing number of ...

Efforts at home, abroad afoot to rein in tourism to Auburn

  Whether it’s a city official rubbing elbows in Beijing or an Old Town restaurant’s business savvy, efforts are picking up at home and abroad for attracting more ...

Our View: Auburn must get real to win business

The city of Auburn is taking small steps to improve the shopping experience in Downtown and Old Town. The million-dollar Streetscape revitalization effort is worthwhile and a ste ...

Cooperation is key to making most of Gold Country tourism potential, consultant says

Look north and south for a stronger voice in getting the word out about attractions for tourists, a travel research consultant is advising Gold Country communities like Auburn. De ...

Impact small for Auburn in state’s new budget

The state’s recently passed budget that includes cuts to education and social services will not heavily impact Auburn, according to City Manager Bob Richardson. “The level of ...