or via phone at: (530) 885-8686 (Main Line).
Information Collection & Use
In order to access various parts of this web site, you must first complete our registration form and create a username and password. During registration you are required to give contact information (such as name and email address). We use this information to contact you about the services on our site in which you have expressed interest.
You have the option to provide demographic information (such as zip code and age) to us; we encourage you to submit this information so we can provide you a more personalized experience on our site.
Additionally, we need to comply with COPPA (Children's Online Privacy Protection Act) which states that it's unlawful to collect data from a minor who is 13 or under.
When a user registers with one of Gold Country Media's web sites, this allows such user with the ability to be a contributor to the site in various capacities (i.e., comment on a story, upload photos, stories or videos to the site) or to receive the Breaking News updates, Newsletters or information on Favorite Topics that have been selected by the user during the registration process.
Gold Country Media (GCM) is the sole owner of the information collected on all of the above listed web domain properties owned by Gold Country Media. GCM collects personally identifiable information from our users at several different points on our Web site.
If you purchase a newspaper, product or service from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date).
We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.
We also use your email address (if provided) to send you a confirmation email stating that we received your request and will get back to you within a determined period of time. This email validates that your order request went through and someone will be following up via phone or email to finish your circulation or purchase request.
We may email you or call you at a later date to inform you that your newspaper (or other product) is up for renewal or let you know of other offers that we are extending to our existing customer base. Additionally, we may call or email you to find out if you are satisfied with your product so as to offer the best customer service to our clients.
Surveys or Contests
From time-to-time, we may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you (Name, Address, Email Address, Phone Number). Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information.
We use this information to a) ensure that only one person is submitting their information to a survey, b) to notify contest winners and award prizes, c) to send out email confirmation that we received your submission to a contest or survey, d) to send out information regarding such contest or survey at a later date.
We retain the survey results in aggregate in our database, but do not keep any personally identifiable information. The personally identifiable data is purged once we have completed the survey or contest.
We use may use a third party service provider to conduct these surveys or contests; that company is prohibited from using our users' personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.
Tell-A-Friend ("Email This Story")
If you choose to use our referral service to tell a friend about our site or article, we will ask you for your friend's email address and your email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Gold Country Media does not store this information. We do track the number of times a particular article is referred for the sole purposes of tracking our User's interests to assist us in providing more material that readers want.
Uses of Information
Communications from the Site
Special Offers and Updates
We will occasionally send you information on products, services, special deals, promotions. You can sign up for these emails from us on our registration page.
Out of respect for your privacy, we present the option not to receive these types of communications. Please see the 'Choice and Opt-out.'
We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.
Generally, you may not opt-out of these communications, which are not promotional in nature.
Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.
We store information that we collect through cookies and log files to create a 'profile' of your preferences. We do not tie your personally identifiable information, or your purchasing history, to information in the profile.
Information Sharing and Disclosure
Aggregate Information (non-personally identifiable)
We share aggregated demographic information about our user base with our advertisers. This information does not identify individual users.
We do not link aggregate user data with personally identifiable information.
Personally identifiable information:
We DO NOT Share Personally Identifiable Information with Third Parties.
We use an outside shipping company to fulfill orders, and a credit card processing company to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purposes.
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site
We provide you the opportunity to "opt-out" of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form.
If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at
or via phone at (530) 885-5656 or via postal mail at: Gold Country Media, Attention Webmaster, 1030 High St., Auburn, CA 95603.
You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.
As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole.
We do not link this automatically-collected data to personally identifiable information.
We use a third-party tracking service, Google Analytics, that uses our log files to track non-personally identifiable information about visitors to our site in the aggregate.
We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close you browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's 'help' file.
We set a persistent cookie to store your passwords, so you don't have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.
If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests or surveys, will be limited.
Third Party Advertisers
The ads appearing on this Web site are delivered to users by a company called Open Ads, our advertising partner.
For more information about our third-party advertiser, or to learn more about the choices available to you regarding this anonymous information, please click on this link to Open Ad's Contact Us Page.
Links to Other Sites
This Web site contains links to other sites that are not owned or controlled by Gold Country Media. Please be aware that we, Gold Country Media, are not responsible for the privacy practices of such other sites.
We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.
This privacy statement applies only to information collected by this Web site.
Speak Out! (Comments)
If you use a our Speak Out service to provide public feedback to an article, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in the "Comments" submission box.
Access to Personally Identifiable Information
If your personally identifiable information changes, or if you no longer desire our service, you may update it by emailing our Customer Support at
or by contacting us by telephone or postal mail at the contact information listed below.
The security of your personal information is important to us. When you enter sensitive information (such as credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL).
We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
In the event Gold Country Media goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via email of any such change in ownership or control of your personal information.
We use third-party advertising companies to serve ads when you visit our Web site. These companies may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
Changes in this Privacy Statement
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.