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A gift from you to Auburn that keeps giving

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Want to keep more of that small-town atmosphere Auburn brings out at Christmas — like the  wondrous Festival of Lights Parade?

Want to make a difference in Auburn?

There’s a very simple way to make a strong, personal demonstration of support in your local community.

You should do it before you head down Interstate 80 for a megamall or superstore.

And before you click on a favorite online shopping site.

Even before you take a look at a catalog or two you found in your mailbox.

The first step is closer than you think.

Go to stores in Auburn and shop.

Right now, local merchants have stocked up on merchandise at their stores during a time of year when support from the community can make or break a balance sheet.

Shopping and buying locally gives Auburn a better chance to thrive, with a purchase flowing through the area via paychecks, profits and the opportunity for bigger charitable contributions that stay right here in Auburn, circulating many times in the city and vicinity.

The bonus is a chance to get out and experience a vibrant community at Christmastime. You won’t be disappointed as your store visits allow you to get more in touch with your neighbors and friends as well as great gifts.

Another bonus — the gas and time you’ll save by not motoring down the hill.

It’s time to start Christmas shopping but it’s also time to start thinking hyperlocal for gifts that keep on giving — in Auburn.