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Media Life: KAHI beefs up high school, college, pro football coverage

NFL games on 950 AM expanding from Oakland Raiders play-by-play
By: Gus Thomson/Media Life
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49ers, Cal Bears, Del Oro, Raiders, Placer Hillmen games on tap at Auburn’s 950 AM. Jerry Jeff Walker on course for sellout. New Riders, Dave Alvin lined up for Auburn gigs. 98 Rock’s “Local Licks” returning. AUBURN CA - Auburn’s own KAHI AM 950 radio station is stepping up to the plate – or back into the pocket – in a big way this football season. Already the local voice of the suddenly relevant-again Oakland A’s and the always entertaining San Jose Sharks, the station – which broadcasts out of its State Theater studio in Downtown Auburn – has signed up to increase its already stellar football coverage. KAHI has been airing Oakland Raiders games for several years but, thanks to a new contract as an affiliate of Compass Media, will also be bringing San Francisco 49ers tilts to local listeners for select games. The first Niners game is slated for KAHI broadcast Oct. 14, when the team takes on the Super Bowl champion New York Giants. The Compass Media contract also means a chance to tune into several games on KAHI featuring America’s Team during the coming months. That’s right – the 49ers’ nemesis for many years, the Dallas Cowboys, will be on 950 AM. Compass has the rights to not only the Raiders and 49ers, but also to Cowboys broadcasts. KAHI will also bring listeners University of California, Berkeley college football games throughout the season on Saturdays, including The Big Game with Stanford on Oct. 20. On the high-school side of things, KAHI is onboard with every game – home and away – of what could prove to be one of Placer High School’s most spectacular seasons. Pete Dufour and Matt Folsom will provide the play-by-play. Select Del Oro games will also be featured on the station. A Walker wow Music fans are welcoming the chance to see and hear Jerry Jeff Walker in Auburn. Keep Smilin Promotions’ impresario Scott Holbrook took a chance on the writer of country crossover hit “Mr. Bojangles” and it now appears that the Auburn Event Center concert on Saturday will be a packed house. Holbrook reports that the Walker appearance was virtually sold out by Thursday, with perhaps a few tickets still available at Cherry Records or the Liquor Outlet. There will also be a very limited numbers of tickets – perhaps 10 or maybe 30 – available at the door, he said. And there are plenty more opportunities to check out some rootsy artists at the Downtown venue, Holbrook said. Dave Alvin & The Guilty Ones will be swinging by on Sept. 28. A couple of past Party in the Park headliners will follow. Billy Joe Shaver will appear Oct. 13 and Great American Taxi will be back Nov. 3. Nina Gerber and Chris Webster are on tap for Nov. 10. The New Riders of the Purple Sage return Dec. 1. Robie maple a keeper One of Auburn’s more prominent landmarks from a historical perspective – the Robie House – on Lincoln Way near Central Square is going from empty to office space in the next few months. And while owners are upgrading parking, roofing, windows and other accoutrements, one of the 1125 High Street landmark’s most distinctive features is not going anywhere. That would be the century-old Japanese maple that’s perhaps the largest example of its type in the area. The new owners have plans to make some landscaping changes but the majestic maple stays. Return of “Local Licks” Auburn and Placer County bands have a new, old outlet to get their songs played on the radio. Sacramento’s 98 Rock is bringing back “Local Licks,” a showcase for Sacramento area bands and their music. The program returns at 10 p.m. this Sunday, hosted by Andy Hawk. “Local Licks” began on KRXQ-98 Rock in the early 1990s to spotlight local talent – and shine the spotlight it did. Bands like Deftones, Oleander, Simon Says, Papa Roach and MC Rut got their starts with airplay on “Local Licks” before moving on to the national music stage. Media Life’s Gus Thomson can be reached at gust@goldcountrymedia.com. Also hear Thomson most Fridays at 6 p.m. on Dave Rosenthal’s drive-time radio show on KAHI 950 AM. And you can catch up with Thomson on Twitter at AJ_Media_Life.