Sales and service continue at former Crossroads site
Amir Razavi wants you to know one thing — not all the businesses at the former Crossroads Auburn Auto Center have closed their doors.
Razavi, who is the owner and general manager of Auburn European Autohaus at 2855 Grass Valley Highway, which was once part of the Crossroads Auburn Auto Center and Auburn Buick Pontiac GMC, has taken over the building that housed the Volkswagen dealership on the property.
“We wanted to clarify (that we’re still open),” Razavi said. “A lot of people were wondering, ‘Are they opening, or closing?’”
Razavi came on in the fall of 2008 after the VW franchise was given back to Volkswagen of North America in the summer due to poor sales numbers and high costs to upgrade the building to Volkswagen’s dealership specifications.
In September, Razavi, who has been in the automobile business since 1978, moved his base of operations in Sacramento to the Auburn property. Auburn European Autohaus is a division of Global House of Imports based in Sacramento.
The dealership will focus on selling four used European brands — they include Volkswagen, Audi, BMW and Mercedes-Benz. By March, Razavi hopes to have as many as 45 used vehicles on his lot. Currently he has only a handful as he transitions the bulk of his business up Interstate 80 into the foothills.
Along with selling used European autos, Razavi also has a fully staffed service and parts department that features factory-certified technicians for the four brands it offers. Auburn European Autohaus does all non-warranty work on vehicles.
The new dealership was able to keep much of the service staff from when the facility was Volkswagen of Auburn, including service manager Shelby Ambrose.
“It’s still the same high-quality work … and we make sure they’re clean,” Ambrose said. “We also pick up and deliver vehicles, no matter where they are.”
Some of the services Razavi’s dealership offers is: free loaner cars with any service or repairs costing $300 or more; free car wash with any type of service and free shuttle service to surrounding areas.
Along with servicing the four European brands, Razavi has also made a commitment to customers who own General Motors vehicles. He’s hired a GM-trained technician to service former Auburn Buick Pontiac GMC customers.
The dealership’s parts department offers equipment needed for common maintenance and repairs for Volkswagen and Audi, and can special order accessories.
Since the acquisition of the dealership, Razavi has been working on getting his new location to run like a fine European sports car — cultivating his staff of 11 and letting old customers from the previous dealerships know that he and his staff can take care of their vehicles, and sell quality used ones, too.
“We’re not Crossroads anymore, but we’re in business,” Razavi said. “I just moved my company here, we’re not going anywhere. We’re going to be here for a long time.”
Auburn European Autohaus
Where: 2855 Grass Valley Highway, Auburn
Contact: (530) 888-7200; email@example.com
Hours: Sales — 10 a.m. to 6 p.m., Monday-Saturday; Service —7:30 a.m. to 5:30 p.m., Monday-Friday; 8 a.m. to 3 p.m., Saturday