Sierra Market a valued part of Colfax

Reader Input
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Christina Bethea’s critique of Colfax shopping (Reader Input, Nov. 21), is a bit lacking in “Basic Economics 101.” As a 31-year shopper at Colfax’s Sierra Market, I know that I lose an hour of drive time to Auburn as well as $6 worth of gasoline that I could have spent on grapes in Colfax. In addition, the personal service that I always get at Sierra Market is outstanding. I am greeted by my first name. Try that at Raleys. Christina also laments that McDonalds costs the same everywhere and groceries should be the same. An independent grocer will always be more expensive than Raleys and Raleys will always be more expensive than Wal-Mart. It’s just economy of size in the marketplace. Lastly, she claims that Sierra Market is “taking advantage” of the community. Ask anyone who has lived in Colfax for more than a year how much money and groceries Sierra Market has donated to the local schools and local philanthropic organizations. It has to be in the tens of thousands of dollars. Rather than take advantage, Sierra Market has generously supported the entire community. I am happy to pay them a little more for a wonderful small-town service. Alan Shuttleworth, Colfax