North Lake Tahoe Resort Association

Tahoe resorts enjoying the bounce from last year

Fall snowstorms have been scarce but Lake Tahoe area resorts are still reaping the benefits of last year’s banner season. “Seventy feet of snow last winter, along with a mult ...

Plenty of white stuff brings an infusion of green to resort coffers

Record-breaking snowfall in the Sierra captivated an influx of snow-sport enthusiasts this holiday season, while boosting profits for ski resorts. Locals traveled to North and Sout ...

Hefty snowpack brings crowds to Sierra over holiday weekend

People were not only shopping in droves this weekend — they were skiing, too. “It was probably one of biggest Thanksgiving holiday periods we’ve had in the last decade — s ...

Sierra resorts see banner season

With the arrival of spring, the end of ski season is just weeks away. Resorts will be closing on a high note, according to Andy Chapman, director of tourism for the North Lake ...

$300 million Ritz-Carlton Highlands opens today

One of the most luxurious and expensive private commercial projects in Placer County history is being unveiled today with the opening of the five-star Ritz-Carlton Highlands Hotel ...